How To Market Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing you can do for your music business as well as your music career all together. You know it’s a thing that must be handled and when you’re not making efforts to learn how to market your music better then you ought to know that, at the minimum, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the most basic elements of an effective music marketing campaign.
What do After all by this?
To begin it is important to assess where you’re at right now and determine if you know and understand exactly what the basic components of a highly effective music marketing campaign are? Let’s face it, if you plan on making a name on your own in the music industry it is important to realize you’ll be investing lots of your personal time and money into your music career. If you’re certain your absolute goal would be to mold your music talents into a true “music business” and you also have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of the key components without the essential third element in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how exactly to market music effectively.
Don’t get me wrong, getting your name on the market and partaking in conversations with fans can be cool, even self gratifying and it’s much better than not doing some thing, but imagine how much far better you’d be if you went to work on most of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that whenever you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to concentrate on the elements that are most productive for your music business growth. Broken down in an easy to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message in their mind. All you do should create an awareness for you and your music always. Approach this with precision and a company direction as well as your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” get this to process a breeze. Once you’ve laid the initial groundwork and you have made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts need to know you are for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cashflow for your music business is key to your long-term success. Entice fans to invest their money and purchase your stuff and the others of one’s music marketing processes will flow and flourish so easier.
Yes! It’s Easier Said Than Done
I recognize that it’s better to talk about these things than it is to create them happen in your job but this is what the music business is centered on so incorporating these processes into your music business campaign is a must, or you merely won’t last long enough to create dent in the music world.
And that’s not what we want for your music career… is it?
Again, it might seem easy enough to map these things out on paper nevertheless, you that a lot of bands and musicians will find a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then neglect to require the sale. Or you’ll ask for the sale solution to often and forget about connecting with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and at once out there and execute a couple of music marketing, but if you’re not touching all three components of this process on how best to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame press releases that musicians love to send out nowadays. These pr announcements are posted and sent to my inbox on a daily basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at once or another.
Unfortunately there are some issues with this spray and pray technique which will be blatantly obvious when you build up a headline like this against my 3 step process. Streaming See the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my pal is really a no no. It’s 100% self interested and sadly, it’ll fail each and every time it’s used.
Fans and media see right through this. All of the band wants may be the money. For a few unknown reason the band is expecting us to head on over to the link included in their press release and click on the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they require the sale?
How To Market Your Music More Effectively