Gangnam Design: The District Guiding The Smash Hit

It is simple to fail to remember that the ‘Gangnam’ in PSY’s viral world wide web strike is a spot, way too. Poi-Yun Wan will take a closer appear at the ‘Mayfair of Seoul’.

Until you’ve been living beneath a rock for the past few months, you happen to be probably common with the frustratingly-catchy conquer of PSY’s global hit, Gangnam Fashion. Like 강남오피 or not, the Korean rapper’s ‘horse-galloping’ dance moves have grow to be etched into our memories.

Ridiculous dancing apart, the tune has reached two rather extraordinary feats: it’s entered the Guinness E-book of Globe Data as the most-liked YouTube movie at any time, and it is the very first Korean observe to get to number a single not just in the Uk, but in more than 30 countries close to the globe.

Pay attention to PSY’s lyrics and he’s plainly poking exciting at Gangnam, a district in Seoul. Or more especially, its inhabitants. Exterior of South Korea even though, the area is mostly unknown – so what exactly is all the fuss about?

Gangnam wasn’t constantly a area of prosperity and revelry. As recently as the 70s it was a place of relative obscurity occupied by farmers, who offered their land to make way for new developments. Fast ahead forty a long time and voilà, welcome to South Korea’s Beverly Hills.

Phase within Gangnam these days and expect to be surrounded by people dressed in branded garments, socialites carrying designer bags really worth an average South Korean’s regular monthly salary, chauffeurs escorting the wealthy around city in exclusive cars, and folks with so significantly bling they would glow even if there was a power cut…

But it’s not just the residents of Gangnam that are nicely suited and booted – the buildings and attractions belonging to the location also perform their element in including to the decadence linked with the neighbourhood. Apart from the extraordinary Bongeun Temple, which is effectively really worth a go to, the location is defined by gleaming high-rises and brilliant lights. Those seeking to see a a lot more genuine side of Seoul will need to cross the river.

Making use of a Seoul travel guide and map, it will be straightforward to uncover one particular of Gangnam’s most swanky areas, Teheranno Road. The regional headquarters of some of the greatest names in the organization world, which includes Google, are based mostly in this area. The district is also a purchasing haven for shopoholics with an sufficient of retailers located on the streets of Apujeong to Cheongdam-Dong and in the popular COEX Shopping mall, the biggest underground purchasing centre in Asia.

Of course, Gangnam wouldn’t be with no the ‘style’ if not for the rows of designer retailers beckoning punters in. Lavish boutiques line the streets of Garosugil coupled with an abundance of luxurious espresso shops, simply because drinking espresso, particularly pricey coffee, is another way the wealthy showcase their wealth.

The streets of Gangnam are lined with elegant nightclubs. Famous DJs flock right here to entertain the young and rich as they social gathering, or in fact ‘gallop’, via the evening. Aside from being a haven of prosperity, Gangnam gets publicity from once-a-year festivals this sort of as the Gangnam Vogue Competition. The subway stations and close by points of interest of the neighbourhood, in the meantime, featured in The Bourne Legacy starring Jeremy Renner and Rachel Weisz.

So there you have it – no matter of whether or not you happen to be getting PSY’s digs at Seoul’s wealthiest district with a pinch of salt or making an attempt to erase the uncomfortable graphic of the key minister trying the ‘horsey’ dance from your brain, Gangnam’s people are possibly sitting down easily in their luxurious automobiles and sipping a cup of deluxe coffee even though soaking in all the fame and glory.

Stanfords is the UK’s major expert retailer of maps and journey guides. A South Korea journey specialist, we stock more titles and journey add-ons than any other travel shop in the globe.

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